Lucrezia Chiuppi

AtollsNov 2023 - Present · Berlin

Performance Marketing

At Atolls, I manage the Google Ads accounts across the UK, DACH, ES and IT, running PPC campaigns across a portfolio of 100+ brands on a 6-figure budget. By expanding SEM into untapped brands across the portfolio, I've driven 60% YoY profitability growth.

It's a hands-on job: I juggle campaign optimisation while keeping a bird's-eye view on performance and targets.

I work closely with editorial teams to manage campaign content, and with account managers to close deals. I've refined these cross-team processes and built AI automations to handle repetitive work.

The biggest project I'm working on is the shift from manual to smart bidding. I'm leading it from strategy to execution, writing SOPs and working closely with tech and data to make sure tracking and events work as expected.

Dalfilo Jun 2021 - Nov 2023 · Lisbon, Berlin

Marketing & Growth

I joined Dalfilo, a DTC e-commerce brand, as employee #5. I started on the business development side, building customer service processes (and managing tickets) from the ground up.

I later moved into influencer marketing, where I scouted, reached out to and nurtured relationships with agencies and creators.

I got promoted to marketing manager and took ownership of the Italian market, growing revenue 300% YoY. That meant:

• Strategy, critical thinking and clean execution
• Paid search - owning and running the channel
• Leading a team of 3 across influencer, email and social
• CRO - redesigned the onsite buying journey for a 25% lift in bottom-of-funnel conversions
• Running growth experimentation sessions with the team, using the framework I learned at Growth Tribe

Growth Tribe Jul 2019 - Jul 2020 · London

Operations

Growth Tribe was my first job after I moved to London, fresh out of university. I got the job through one of their own growth hacks, and that, together with the company's work and culture, shaped my interest in marketing, growth and experimentation.

I ran operations for events and courses, optimised the processes around their services, and pitched in on marketing and sales when needed.